Privacy Policy
Effective: 08/17/2026 · Last updated: 08/17/26
This Privacy Policy explains how ApexForge Marketing LLC, doing business as ApexForge ("ApexForge," "we," "us"), collects, uses, and protects information. It applies to our website at www.apexforgemarketing. com, to our customers, and to individuals who interact with communication services we operate on behalf of our customers.
1. Who we are
ApexForge provides AI-assisted phone answering, appointment scheduling, text messaging, and related marketing services to home services contractors and real estate professionals in the United States.
ApexForge Marketing LLC
715 Elfgen st.
Alton, Illinois 62002
Email: zachary.apeforgemarketing@gmail.com · Phone: 618-946-0580
2. Two roles we play
We handle information in two distinct capacities, and your rights depend on which applies:
As a business (controller). For our own website visitors, prospects, and customers, we decide how information is used. This policy governs.
As a service provider (processor). When we answer calls or send messages for a customer business, we process information on that business's instructions and on their behalf. That business's own privacy policy governs their relationship with you. If you interacted with a business that uses our system and want your information removed, contact that business directly, or contact us and we will forward your request to them.
3. Information we collect
Website visitors
Information you submit through forms — name, business name, email, phone number
Standard technical data — IP address, browser type, pages viewed, referring page
Cookies and similar technologies, as described in Section 9
Customers
Business contact and billing information
Business configuration details — service area, hours, pricing, staff contact numbers
Account credentials and access tokens you authorize for integrated services
Individuals who call or are contacted through our services
Phone number, name, and any information you provide during a call or text
Service address and details of the service requested
Call audio recordings and written transcripts, where recording is enabled
Appointment details and the outcome of the call
Records of consent and of any opt-out request
Call recording notice. Illinois and several other states require the consent of all parties to record a private conversation. Where recording is enabled, callers are notified at the start of the call. If you do not consent to being recorded, you may say so or end the call and contact the business by another method.
4. Mobile information and SMS
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time.
Mobile phone numbers and SMS opt-in data collected through our services are never sold, rented, or shared with third parties or lead generators for marketing or promotional purposes. Text messaging originator opt-in data and consent records are not shared with any third party except subprocessors strictly necessary to deliver the messages you asked to receive, as listed in Section 6.
How we use mobile information
We use mobile phone numbers only to deliver the messages associated with the program you opted into — appointment confirmations, service updates, review requests, and related communications from the business you contacted.
Message frequency and rates
Message frequency varies based on your interaction with the business. Message and data rates may apply.
Opting out and getting help
Reply STOP to any message to opt out. You will receive one confirmation message and no further messages from that program. Reply HELP for assistance, or contact us at zachary.apexforgemarketing@gmail.com or 618-946-0580. Opt-out requests are honored immediately, and the number is added to a suppression list.
Carriers are not liable for delayed or undelivered messages.
5. How we use information
Purpose: what this means: delivering the service, answering calls, booking appointments, sending confirmations and updates on behalf of the business you contacted, passing leads to the business, sending your name, number, and request to the business you called. Quality and accuracy: Reviewing recordings and transcripts to correct errors and improve how the system handles calls. Reporting to our customers: Aggregate call volume, booking rates, and category summaries. Billing and administration: Invoicing our customers and maintaining records. Legal compliance: Maintaining consent and opt-out records as required by law. Security: Detecting fraud, abuse, and unauthorized access
We do not sell personal information. We do not share personal information for cross-context behavioral advertising. We do not use call recordings or transcripts to train publicly available AI models.
6. When we share information
We share information only in these circumstances:
With the business you contacted. This is the purpose of the service — your request is delivered to them.
With subprocessors that operate the service. These vendors act on our instructions and are contractually restricted from using the information for their own purposes. Current categories include: telephony and messaging infrastructure, voice AI orchestration, speech-to-text transcription, large language model providers, cloud storage, workflow automation, and calendar scheduling.
When legally required. In response to a valid subpoena, court order, or other lawful request, or to protect rights, safety, or property.
In a business transfer. If the business is sold or merged, information may transfer as part of that transaction, subject to this policy.
A current list of sub processors is available on request at Zachary.apexforgemarketing@gmail.com.
7. How long we keep information
Type Retention Call recordings[90 days] unless the customer requests a shorter period. Transcripts and lead records Duration of the customer relationship plus [12 months]. Consent and opt-out records[5 years] — retained to demonstrate compliance. Billing records: as required by tax and accounting law. Website analytics[26 months]
Opt-out records are retained even after other data is deleted, specifically so we can continue honoring the opt-out.
8. Your choices and rights
Depending on where you live, you may have the right to:
Know what personal information we hold about you
Request a copy of it
Request correction of inaccurate information
Request deletion, subject to legal retention requirements
Opt out of messages at any time by replying STOP
Not be discriminated against for exercising these rights
To make a request, email zachary.apexforgemarketing@gmail.com with enough detail to locate your records. We will respond within 45 days. We may need to verify your identity before acting.
If your information was collected on behalf of one of our customers, we will forward your request to that business, since they control the information.
9. Cookies
Our website uses cookies for basic functionality and, where enabled, analytics to understand how visitors use the site. You can disable cookies in your browser settings; some site features may not work correctly if you do. We do not use cookies for cross-site advertising.
10. Security
We use reasonable administrative and technical safeguards including encrypted transmission, access controls, and limited internal access to recordings and transcripts. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children
Our services are directed to businesses and are not intended for anyone under 18. We do not knowingly collect information from children. If you believe a child has provided information to us, contact mail to: zachary.apexforgemarketing@gmail.com and we will delete it.
12. Automated systems
Calls answered through our services may be handled by an automated assistant rather than a person. The assistant identifies itself as automated if asked, and can transfer you to a person at any point on request. No decision that produces a legal or similarly significant effect about you is made solely by automated means.
13. Changes to this policy
We may update this policy. The "Last updated" date at the top reflects the most recent version. Material changes will be posted here before taking effect. Continued use of our services after a change constitutes acceptance.
14. Contact
Questions, requests, or complaints:
ApexForge Marketing LLC
715 Elfgen St.
Alton, Illinois 62002
Email: zachary.apexforgemarketing@gmail.com
Phone: 618-946-0580